The Smart Way to Give

Making tax-deductible donations during the “season of giving” has proven to be beneficial to both the giver and the receiver. It can be a smart business decision that keeps a business or individual in the lowest tax bracket possible, and the charity can continue to...

Three Good Reasons to Hire a CPA

Do you enjoy perusing the shelves of your local bookstore or library from time to time and checking out the latest advice on money matters? It’s an important part of my job as a financial professional, of course, and I go straight to the index to see what the authors...

What is Digital Advertising and Why Does It Matter?

Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads,...